Calm in chaos.
Clarity in complexity.
Technology should create freedom, not more chaos. After 20+ years of building digital ecosystems, my mission is simple: make your systems work together so you can focus on growing the business.
From tracking pixel to AI ecosystem
Twenty years of building systems that actually work.
2000s
2000s
Started in email marketing when newsletters were still new. Experimented early with tracking pixels and conversion optimisation, long before it became mainstream. Built the first landing pages with hand-written HTML.
~2001
First tracking pixel
HTML
Built by hand
First channel
2010–15
2010–15
Discovered the power of API integrations. Built the first systems that connected CRM, website, and ad platforms into one working whole. Data no longer had to be synced manually, it happened automatically.
CRM
First integration
API-first
Philosophy born
Auto
Data sync automated
2015–20
2015–20
Focused on the two sectors where technology makes the biggest difference: automotive and real estate. Built dozens of custom integrations for dealers, agencies, and developers. Real-time inventory syncs, dynamic pricing feeds, and automated lead follow-up.
2
Core sectors
40+
Custom integrations
Real-time
Inventory sync
2020–23
2020–23
Became an early adopter of LLM integrations. Built the first AI-driven content engines and automated segmentation models for clients. GPT-3 had just launched, while others were still doubting, the first production deployments were already live.
GPT-3
First mover
AI
Content engine live
CDP
Segmentation models
2024–Now
2024–Now
The ecosystem era. No more disconnected tools, but complete integrated systems. CDPs that know every visitor. API networks that optimise automatically. AI tooling that produces content and campaigns at scale. Systems that do not work next to each other, but with each other.
CDP
Identity resolution
AI
Fully integrated
24/7
Ecosystem active
What you can expect from me
No overhead, no noise. Just direct communication and serious execution.
No junior buffers
You communicate directly with the architect who builds your system. What you see is what you get.
- Direct Slack or WhatsApp line
- No account managers in between
- Fast technical decision-making
Radically honest
Always the real situation. No polished story when the data says something else.
From idea to implementation
Strategic thinking and technical execution. One partner for the full journey, from first sketch to a live system that delivers every day.
Let's talk.
No forms.
No account managers, no intake procedures. Just a direct conversation about what your business actually needs.