Audience and proposition matrix
Trigger, pain, mechanism, proof, objection and CTA per priority segment.
For B2B, automotive and real-estate teams operating in the Netherlands or Benelux
Funnel marketing consultancy that connects acquisition, conversion and follow-up.
Senior, implementation-aware advice for teams whose website, paid media, CRM, content and automation are individually active but commercially disconnected.
The consulting problem
A funnel is an operating system, not a diagram.
Advice becomes useful when it resolves ownership, data transfer and the next customer action. The diagnostic therefore follows a real journey through the current stack.
- 01
Acquisition and sales use different definitions
Campaigns optimise for leads while sales qualifies opportunities. We create a shared stage and evidence model.
- 02
Landing pages answer the category, not the buyer’s decision
We map intent, objections, proof and the smallest credible next step per audience.
- 03
CRM and automation preserve too little context
Source, proposition, viewed service and requested outcome must survive hand-off without creating unnecessary personal-data exposure.
- 04
The roadmap starts with tools
We rank changes by business constraint, evidence and implementation dependency before selecting software.
Consulting route
One customer journey, five connected decisions.
The output is intentionally implementation-aware: every recommendation gets an owner, dependency, evidence requirement and decision rule.
- 01
Audience
Role, trigger, job, objection and buying context.
- 02
Proposition
Problem, mechanism, proof boundary and next step.
- 03
Journey
Channel, page, conversion, hand-off and follow-up.
- 04
Data
Consent, source, identifiers, stage and feedback.
- 05
Roadmap
Owner, effort, dependency, test and decision rule.
Consulting output
A decision document your commercial and technical teams can use.
Scope is agreed before the diagnostic. Recommendations distinguish confirmed evidence, assumptions and questions that still need validation.
Journey and ownership map
Current and target route across website, media, CRM, booking, email and sales.
Measurement contract
Event, source, consent, stage, owner and business interpretation.
Page and content priorities
Commercial pages, knowledge clusters and internal links ranked by intent and evidence.
Systems recommendations
Keep, connect, replace or retire decisions with dependencies and risks.
Experiment backlog
Three to five hypotheses with owner, KPI, duration and decision rule.
Typical engagements
The constraint determines the consulting angle.
B2B pipeline quality
Trigger
Traffic and leads exist, but commercial teams disagree about quality and channel value.
Route
Shared stages → proposition and page audit → CRM feedback route → campaign and content tests.
Automotive inventory funnel
Trigger
Vehicle inventory is published across channels, but buyer context is lost before sales follow-up.
Route
Inventory and channel route → vehicle-page actions → lead context → CRM ownership and response controls.
Real-estate growth stack
Trigger
Listing data, SEO, paid media and email run separately around the same client journey.
Route
Demand and page architecture → feed and CRM mapping → consent and follow-up → measurable experiment plan.
Primary platform references
Where a recommendation depends on a platform, the current vendor documentation is the source of truth. Strategy is then adapted to your permissions, consent and commercial context.
Explore the implementation areas
Conversion BackplaneConnect lead routing, booking, CRM, content and analytics behind the current website.Automotive systemsConnect inventory data, campaigns and sales follow-up.Real-estate systemsJoin acquisition, listing data, CRM and email.Realworks integrationUse listing feeds beyond basic website publication.
Questions about funnel marketing consultancy
Is this strategy only, or can you implement it?
The diagnostic is designed with implementation constraints in mind. Implementation can follow as a separately scoped engagement, either by Funnel Adviseur, your team or existing partners.
Do we need to replace our current agencies or tools?
No. The first objective is to clarify the journey and ownership. Existing partners can remain responsible where their part of the route works and is measurable.
Can you work with a non-Dutch leadership team?
Yes. Consultancy can be delivered in English while implementation accounts for Dutch market, consent, CRM and platform realities.
How do you prove recommendations?
We separate observed evidence, platform documentation, internal data, assumptions and open validation questions. Tests receive a predefined success and stop rule.
Start with one journey leadership and delivery teams can both verify.
In the initial diagnostic, we select the highest-impact customer route, expose the disconnects and agree what evidence is needed before implementation.
Independent consultancy. No ranking, conversion, revenue or advertising-return guarantees.