Feed in, noise out
Property data, media, and status updates from your system are cleaned up and made commercially usable before publication.
Listing feed integration
Turn your listing feed into a
commercial real-estate engine.
Funnel Adviseur connects the inventory from your agent-CRM to website presentation, campaigns, and follow-up. Not just another XML sync, but a commercial layer that turns listing data into visibility, segmentation, and lead flow.
Inventory pulse
The feed as the source, not the endpoint
live sync
1 source
Your agent-CRM as the core feed
Per source
delivery time measured and monitored
360°
connected to marketing and follow-up
Listing updates usable across every commercial layer
Website, campaigns, and follow-up run from the same inventory
Less reliance on manual feed fixes and scattered exports
Design principles
Not just integration, but structure.
The technical sync is the easy part. The real gain comes from how listing data is translated into commercial output, segmentation, and operational rhythm. With the same feed as the single source.
API and feed terms leadGDPR roles made explicitDesigned to scale per office
Data layer
Listing feed + enrichment
Output layer
Website, ads, email, remarketing
Feedback loop
Intent, click data, and lead signals
USP
Where the default integration stops, our layer begins.
Distribution without manual work
New listings, price updates, and sold objects are translated into landing pages, campaigns, and remarketing without manual copy-paste.
From listing data to sales pressure
We connect inventory to forms, ad logic, and follow-up so a property does not just go live, it actively generates demand.
Why
Your current integration setup is leaving money on the table.
A default feed integration creates a shop window. Fine for visibility, weak for steering. This is what usually goes missing:
×
New listings only appear online hours or days later.
Available to site, ads, and email after source validation, using the same controlled data.
×
Price changes and status updates are never used commercially.
Every change automatically triggers remarketing, email segments, or creative updates.
×
Website leads land in an inbox without context.
Listing interest, click behaviour, and form intent are routed to the right agent.
×
Marketing runs separately from listing and sales rhythm.
Campaigns are driven by facts from the feed, not by gut feeling.
Who it fits
Built for agencies that take their listing feed seriously.
No one-size-fits-all. This layer performs best at agencies where volume, brand, or margin actually matter.
Agencies with 25+ listings per year
Enough inventory to make repetition, segmentation, and automation pay off.
Multi-office or regional rollout
One source of truth, with commercial control per office, region, or label.
Strong brand, weak channel view
An agency that performs offline, but lacks grip on what actually moves online.
What you get
A full commercial layer
Feed integration
Feed, photos, attributes, and status updates are pulled in and normalised in real time.
Property landing pages
Every listing gets a page that is ad-ready, social-ready, and remarketing-ready by default.
Segmentation and audiences
Visitors are automatically sorted by listing interest, region, and intent.
Lead routing back to your CRM
Form leads come back with listing, source, and behaviour attached. Not as scattered emails.
Campaign automation
New listings, price drops, and sold status trigger ads and emails without manual work.
Dashboards per office
One view of what inventory does: views, leads, conversion, per office and per listing.
How
How the feed layer operates
The feed itself is not a strategy. Strategy is how you reuse the same data across presentation, distribution, and follow-up without rebuilding every time.
1. Intake and enrichment
The feed is not published blindly. We first normalise details, imagery, location data, and commercial emphasis.
2. Channel-specific publication
The same source is then distributed intelligently across site modules, campaign assets, listing pages, and audience segments.
3. Signals back into marketing
Clicks, viewed listings, and form intent are fed back into follow-up, email flows, and ad audiences.
4. Continuous optimisation
We track per-office what inventory does and steer budget, content, and follow-up accordingly.
Outcome
What this changes for an agency
New inventory goes live faster without extra publishing work.
Property presentation becomes stronger than a standard portal feed.
Listings, ads, and lead follow-up finally work as one loop.
Less dependence on scattered tools and manual mutations.
Use cases
Where your listing feed creates real leverage
Promote new inventory instantly
New listings can be turned into campaign-ready pages and remarketing signals immediately instead of waiting for manual setup.
Use price updates commercially
A price drop or status change can directly trigger new creatives, email segments, and reactivation of previous viewers.
Turn the agency site into an active lead layer
Your website stops being a feed output and starts measuring, prioritising, and routing listing intent into follow-up.
Recommendations
Experiences from working together
Named recommendations without inferred revenue or growth metrics.
“His knowledge, commitment, availability and service are exceptional. It is something you rarely see from web partners. I can recommend Pascal without hesitation.”
WW
Willem Wattez
Digital Marketer, ODIV
“Pascal combines deep knowledge of data analysis and conversion optimisation with an unusual ability to design and improve customer funnel workflows.”
JJ
Jochum Jarigsma
Founder, FosFor
Source and recency
See Pascal’s public profile for recent projects, experience and recommendations.
Next step
Want your listing feed to function as a growth channel?
Then we build a commercial layer on top of your existing stack. First align feed, publication, and follow-up. Only then do we push live.