A Google Ads audit starts with the reporting question
First choose the level of your audit
Our conclusion: start an audit with the decision you want to be able to make, and only then choose the reporting level. The provided Google documentation states that the Google Ads API offers flexible reporting for performance data across all resources, from entire campaigns to specific keywords. This supports an audit setup in which, for example, you compare campaign and keyword levels side by side. It does not prove that a particular level explains budget leakage, which search terms convert, or which change produces a result.
Turn reporting into a testable decision
The source explains that you can create and submit a query to retrieve data, and refers to documentation on reports and queryable resources for details. Do not turn that into an optimization promise, but into a practical review question: which resource, which performance data, and which owner are needed before a follow-up decision is made? The provided video source can at most serve as an additional perspective; without a transcript in this file, we derive no substantive claims from it.
Document the limits of your evidence
A second provided passage concerns TikTok and says that the company will provide targeting criteria and aggregated user data, among other things. That passage is not about Google Ads and therefore does not prove the availability or interpretation of Google Ads data. The subject-specific limitation is: This audit setup is limited to the provided passages on reporting capabilities and advertising transparency; it contains no account data, no conversion definitions, and no evidence that an intervention reduces budget waste. Therefore, use this decision register: for each audit question, record the chosen reporting level, the requested performance data, the owner, the source passage, the interpretation limit, and the follow-up decision to defer or make.
